Rewriting his future as an Entrepreneur

Papamama Pokino or Pa for short, is the creator of Pareu Boards. Today we spent some time with the entrepreneur to shoot a video of his story and how his business venture became his lifeline.

The Cook Island entrepreneur is recipient of The Generator, an Ministry of Social Development initiative run by Vaka Tautua in conjunction with Emerge Aotearoa to provide seed funding for Kiwi entrepreneurs.

In his testimony of The Generator, Pa shares that adjusting to life after facing difficulties including not being able to find work. Through the support of The Generator, friends and church Pa rediscovered his passion for cultural crafts. He now sells wooden boards used for creating traditional clothing. Pa shares that after he sold his first board, he gained confidence that he could provide for his family again.

The Generator provides a platform and assistance to Kiwis to bring their ideas to life, encouraging innovation and entrepreneurship to create better outcomes and opportunities for their communities.

Vaka Tautua is grateful to be facilitating this program in collaboration with Emerge Aotearoa and the Ministry of Social Development.


Vaka Tautua is a national “by Pacific for Pacific” health and social services provider. Established in 2007 by the PIASS and Malologa Trusts, we are a not-for-profit limited liability company registered with the Charities Commission.

We meet industry standards and have quality accreditation. We hold DAA Group Certification against Standard NZS 8134:2008 Health and Disability Services; Ministry of Social Development Social Sector Accreditation Standards Level 2, and Accreditation as a Living Wage employer.

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